(Add to Favorites | View All Articles | Resource Directory)
|
|
|
Franchise Territories for Mobile Businesses; Why Limitations
In franchising an individual desirous of their own business will sign on with a franchising company and use their brand name, know how and expertise to make a living. The franchisor will generally assign an exclusive territory with limitations. In our franchise company we have mobile service units, which clean cars and we have to have territories to prevent in-fighting from franchisees which might inadvertently end up competing with one another. Let us first talk about boundaries. Let us talk about why we have territories in the first place? Historically we have had in our mobile car wash industry one-man operations that may work in multiple cities. A young man or a young woman might go out and buy a pick up truck or van and put a plastic water tank or a couple of fifty-five gallon drums in the back of their vehicle. Along with a small pressure washer they would be instantly in business. Now, what they would do is go to certain office buildings and try to get customers. They would get a few of their friends to sign up. Some would say; "Come on back". They would keep coming back to these locations every so often and wash cars, usually once per week or twice per month. Then they would get a little bit into auto detailing as they learned the techniques, then they would mostly start to work on the higher end services because of course that pays a bigger dollar per car. So they would do a little washing, some detailing and they would drive from one city to another. Then they would decide that, well they could get more money working over here in this richer area even though they lived in a poor area. When actually they could have made more money in a poor area doing fleet washing. But this is what a large percentage of our competition is doing now. They will drive from city to city to city, spending time driving around in search of the big kill, the highest ticket easy money detail, often a Law firm with attorneys with more money than brains. They might spend each weekday in a different city. Never really developing a real strong clientele or strong customer loyalty. Never saturating the entire market place, but rather driving from place to place. They would be wasting a lot of time driving, sometimes during the middle of the day, and wasting money and gas and labor. Driving from place to place to wash cars in hopes of scoring the big detail. Franchisors are looking to maximize each sector and not leave any grid un-tapped, thus setting up a grid defense plan to extend brand name makes sense. As a franchisee in such a franchise system your job is to make money and luckily the closer your customers are together the more market saturation you have the better the franchise brand name does in the area. Ah and the more money you will make too. WIN/WIN; think about it, think about franchising. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES: News provided by Yahoo! News and Google News Small Business Column: Time for Irish SMEs to take advantage SurePayroll Small Business Scorecard(R): Small Businesses on the Hunt for New Hires Business development centers help bolster local economy with free counseling, seminars Decline of small business hurts recovery, jobs growth GST red tape hurting business, economy |
|
|
|
RELATED ARTICLES
Analyzing Customers in Your Business Plan The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services satisfy these needs. Image is everything - Not just a cliché What image do you and your people portray to your prospects and clients? Here's a situation that happened to me recently and hopefully you'll glean useful small business ideas that will make you money instead of costing you money.January is always a good time to grab bargains so when I noticed that two well-known blind companies were advertising 35% off their blinds, I decided to give them a call? and it was an interesting experience. How To Cut Expenses And Manage Your Business If you own a small business, you should know that often times it can be the little things, rather than the large expenses, that can eat away at your budget. But many times, small business owners will try and increase their profits by looking around at what larger expenses they can cut. Creating a Power Plan Part of the power plan is making sure you have all the necessary contact information within a company. It is one thing to have the CEO's information, as he is the decision-maker, but it is quite another to have the information on others that you may be working with directly. Pressure Washer Concrete Cleaning Equipment Cleaning concrete is tough and there is an easy way and a hard way. There is one thing you need to understand when you are pressure washer cleaning concrete; the concrete cannot always be made to look brand new again after it has been stained. Preparing to Launch Your Small Business Small business owners often enter their field with great expectations. Unfortunately, reality strikes shortly afterwards. Small Business Checks - Money Saving Options When you go into business for yourself, there are many things to consider. What you don't want to worry about is spending too much money on unnecessary items. Facts About Starting Elderly Group Home Businesses There's been a recent rise in the number of elderly group home businesses springing up everywhere around the world, what with an estimated one in four families providing care for an elderly relative today. Before you decide to jump on the group home business bandwagon, though, you need to know as much as possible. Getting more control over your work and your life Running a small business requires many skills. However, to do this successfully you need to organize yourself first. Debit and ATM Card Advice for Small Businesses Your business account comes with an ATM, Debit card. Pick a really secret pin number. A Business Tail: Veterinarian Foams at Mouth, Chases Tail, Learns New Tricks--Case Study Many self employed professionals find themselves overwhelmed, frustrated, and confused when it comes to running their businesses. The deep skills they have in their professional field do little to prepare them for the dog-eat-dog world of running a business. Franchising and Royalty Payments If you are thinking of turning your current into a franchising company you will need to determine a fair and equitable franchise royalty fee. There are a number of questions you will need to ask yourself in determining this fee such as what services you will provide to your franchisee team and what that will cost. Is It Recess Yet?! Confessions of a Self Employed Workaholic I have a confession to make. My name is Caroline and I'm a workaholic. Business Pain Defined Every company has business pain, but the pain does not necessarily mean that they have a success problem. Pain can be anything from a minor dent, as when a marketing event does not produce the anticipated results, to a major process issue, as when reporting is not accurate. 11 Things Small Business Owners Can Learn From The Supreme Court 1. Have A Strong Constitution - Justices deliver decisions by interpreting the U. Truck Wash Business Case Study Often smart entrepreneurs look for out of the way businesses, things out of the mainstream but businesses, which have a good customer base and steady incomes. This is an extremely interesting story. Employee Monitoring - Business Risks For Employers And How To Avoid Them E-mail and Internet use are integral parts of the typical worker's daily routine. Because of its speed and overall convenience, e-mail has replaced the interoffice memorandum as the preferred method of communication. Self-Confidence doesn't happen - it is acquired At first blush this idea might be difficult to wrap your brain around. That's because you've been taught that self-confidence is achieved through mastery of knowledge or skills. Too Many Lawyers in Franchising Today Attorneys and Lawyers are ruining the franchise industry. It is too bad too, because franchising represents over 400,000 businesses in our country and accounts for just over one-third of every consumer dollar spent in this country. Boat Hull Cleaning Procedures for Owners and Detailers For really tough boat hull cleaning you will need to break out the acid. Muratic acid is the best for this.
|
| Home | Site Map | Privacy Statement | More Articles |
| © 2006 |