|Small Business Guide - Small Business Resources
(Add to Favorites | View All Articles | Resource Directory)
What day of the week should you email your Newsletters?
Small Business Newsletter Dilemma: Which Day Do I Send?
If you're just ramping up your small business email newsletter, you might be wondering what day you should send it to your opt-in list. After all, you want it to get opened and read and you know your prospects may be weeding through a ton of email clutter. What to do?
There is no magic bullet to figure out the science behind when your small business prospects will open your email. But you can help yourself along by doing some up front legwork. And the answer is right in front of you.
Don't do what I see so many other small business owners do. They ask their friends and colleagues what day is best and then move forward on that advice. Bzzzzzzzt -- wrong answer. Unless those friends and colleagues fit your target market, you will be wasting a lot of time with this approach.
One of the best ways to determine the day to send your newsletters is to think about the details of your target market. Do you get emails from them on a regular basis? What time of day are their emails written? What day of the week? Do you feel comfortable asking your current subscribers? By assessing the habits of your market, you can figure the best day and time to send.
Test it out though. The decision is yours and it's not cast in concrete. That's the beauty of owning your own business. It's in your control.
Small Business Expert Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.deniseoberry.com
News provided by Yahoo! News and Google News
Small firms see biggest income jump for 14 years
Govt seeks review of small business taxes
Small Biz Development honors Edison, Lebanon clients - MyCentralJersey.com
Defense authorization bill changes small biz contracting - Washington Technology
To small-biz support: Cheers - Crain's Detroit Business (blog)
Old Data in Database Marketing Software
Database Problems in MarketingI have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings, which are opened a little less because of the anthrax scare. Even customized lists are of little value.
How To Build Business Credit
Having their own business is something many millions of people dream of doing. Many do, of course, but so many others never quite get around to it.
Chaos kills cash flow
Recently one of my customers told me the chaos swirling through his company was the result of poor cash flow. If only he had more money, his company would run better.
11 Things Small Business Owners Can Learn From Rudy Giuliani
1. Leadership Is Learned - While many people appear to have an innate ability to lead, most learn from their life and business experiences, then put these lessons into practice.
Without a plan, your business has a 92% chance of failing
Before you start a business we encourage you to prepare a business plan. Without it your business has a 92% chance of failing within the first 12 months.
North County San Diego Small Business
North County San Diego has had some significant growth, and it appears to be a wonderful place to run a business. It has a strong middle class upward bias and plenty of opportunity and employment.
How to Curb Antique Shop Theft Inexpensively
If you have ever had your antique shop or mall ripped off, you understand that it's very hard to detect. There are simply so many items to keep track of, and an item can be missing literally for months and you may not realize it.
Balancing your priorities- Not everything can be perfect
As small business managers, we juggle limited resources in a quest for success. To an extent, when we focus on success in one area we forego attention elsewhere.
Explode Your Consulting Income
Here are just a few ways to increase and diversify your income from your consulting business.1.
Increase Profits With a Small Investment of Time and No Money
The less a business pays for goods and services the more profit that business generates. How does a small business with limited purchasing power get access to lower cost goods and services? The answer is simple.
Yeah, It IS Lonely At the Top
Sometimes when you run a business you feel as lonely as the Maytag repairman. Loneliness and isolation are very common problems for business owners.
The birth of the Virtual Assistant phenomenon and why you should use one
Outsourcing is the strategic use of outside resources to perform activities traditionally handled by internal staff and resources. Small business owners can outsource non-core functions to specialized and efficient service providers.
Window Cleaning Business Future Challenge With Self Cleaning Glass
Self-cleaning glass has been talked about a lot, with such a catchy name in his hit the headlines of not only the trade journals, but also the mass media. Does self-cleaning glass mean that all the window cleaners and small businesses across this country are doomed? No, not yet.
Presentations and Sales Automotive Detailers
Many auto detailers fall short in their sales presentations. I have often shopped the competition to see what their knowledge base was to gage their worthiness as a formidable competitor in the market place.
Why Does a Business Fail and What Can You Do to Stop It?
I believe the number one reason why a business will fail is lack of planning. This can be due to various reasons, perhaps because the market research wasn't sufficiently carried out in the first place, or because the financial burden was higher than was planned for etc.
Doing Business With Friends: Five Tips for Preserving the Friendship... and Your Sanity!
My colleague, Jane, recently lamented to me an all too familiar story about mixing business and friendship. Jane subcontracted copywriting work out her friend, Joan.
11 Things Small Business Owners Can Learn From The Miracle On Ice
1. Know Where You're Going - Coach Herb Brooks had a strategic plan for assembling the American team.
Who Makes the BEST Alliance
What types of companies do you want to align yourself with?What is the best company to align with? It is a company that does not quite compete with your core business. By this we mean that the company has offerings that dovetail into what you have to offer.
Top 10 Record Keeping Mistakes Business Owners Make (and How To Avoid Them)
If you interviewed business owners of failed businesses, a majority will tell you that they didn't understand or feel comfortable dealing with the "book work". Your ability to understand and perform day to day accounting tasks in your small business is a critical success factor.
Encouraging Your Customers to Pay On Time
Nothing can drive a business down faster than customers who don't pay their bills as agreed. When you sell to customers on credit you are making an agreement with them.
|Home | Site Map | Privacy Statement | More Articles|