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Old Data in Database Marketing Software
Database Problems in Marketing
I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings, which are opened a little less because of the anthrax scare. Even customized lists are of little value. No one is keeping these lists fresh and deleting the ole data. Book of Lists are outdated as soon as they come out, CDROMS rip people off by disallowing lots of search downloads, yellow pages forget it. Phone numbers are wrong, addresses are wrong as a matter of fact most business parks are 30% unoccupied, downtowns about 15% and industrial areas about 28% nationwide, so with all these jobs and companies gone, there is no one keeping track of the data.
Yet we are told the recession is over? Whatever.
Are we judging by the stock market? Because it is not real either. T
he NASDAQ de-listed any company that might bring the market down over the last year and a half, except right after 9-11. It is a gambling casino anyway and the market always leads the real economy by 6 months. So if the market is just now going back up from its 9-11 average then we still have 6 months to get back to where we were then, which was terrible, remember all the lay offs before 9-11, starting back this time last year? Companies sell us lists all the time, the lists are wrong and rather than change the lists and update, they sell us old data and say we do not have the staff to fix the data more than once a year. Yet it needs to be changed every three months to even be + - 15% real. Yet if your Direct mail nets you only 1% we are really hurting. Direct Mail also termed junk mail is what pays for over 75% of the US Mail budget.
So if we lose the direct mail marketing technique we also raise our postal rates by that same percentage. Less mail means even higher prices. Big problems, since this is a major us infrastructure we need to keep civilization strong in America. If we replace the mail with e-mail then we will get tons of junk e-mail. Then important e-mails will be buried in 300 e-mails a day.
Why doesn't the FTC look into the list makers and their advertising, they are way off when they tell you that their data bases are updated and are (+) (-) 2%.
Small businesses are being hurt and that hurts America, since 2/3 rds of Americans are employed by small business and not by government.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
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How to become a Career Coach for Profit
A career coach could be simply defined your job seeking partner. A career coach could be a career management coach, who helps you in managing your career or a career marketing coach, who helps you build contacts, posts your resumes, tries to find the best jobs for you and helps you secure the best jobs.
Small Business Owners - They Owe You The Money Why Dont They Pay?
Doesn't it frustrate you when you've given good service, sometimes super service, and the customer doesn't pay you?Some of them aren't doing too well and are struggling for cash, but, gee, so are you. In the time they take to pay they could have paid off a little each week and the debt would be gone.
Build credibility with success stories and customer testimonials
-- The One Pager Shortcut Series --An effective and compelling way to market your business is through the use of success stories. What exactly is a success story? How does it market my business? How can I get started with my own success stories?Consider the following: What exactly is a success story? A success story briefly describes how your business served a client/customer and what results the client/customer achieved.
The Skills Gap: It Pays to Use Experts
By outsourcing to skilled professionals you'll be able to grow your business without adding overhead.Here are some of the costs associated with growing a business through acquiring staff:* recruitment* payroll and tax obligations* national insurance* employers liability* benefits (pension, car, medical, dental)* holiday pay / sick pay / maternity pay / water cooler pay!* office space* equipment or general office supplies* legal responsibilities that include employee policies on working hours, sexual harassment, sick time, leave of absence, holidays, benefits, performance reviews, grievances, terminations* training* managementDo not underestimate the time and money involved in recruiting and retaining staff.
Why Internet Shopping is the New Mall of the Future
Last year, trillions of dollars transferred hands on the internet with regard to sales, or as the internet wishes to call it, eCommerce. The internet is becoming an increasingly complex manipulation of do's and don'ts.
Window Cleaning Business Case Study
How do window cleaning franchise businesses start? It is a fascinating case study indeed, as most all window cleaning businesses start from such humble beginnings; a bucket of water, a sharp entrepreneur and a quality squeegee. I never thought in a million years I would ever enter the Window Washing Industry.
Get more Billable Hours out of your day
As small business owners we're in business to make money doing what we love. And that means we need enough billable hours to cover our expenses, our payroll, upgrades in skills and technology, and profit.
The Benefits of Using Freelance Consultants / Trainers for Your Project
What are the benefits of using a Freelance Consultant / Trainer for your next project?Companies are often wary of employing freelance trainers when setting up a new project or contemplating a 'roll out' operation or 'change' scenario. There are however distinct advantages to using freelance as against permanent resources, and some of these are outlined as follows.
Do Your Best; Hire the Rest
One of the hidden perks of raising six children is the learning laboratory it provides for the parents. My wife and I have learned how important it is to teach our children to do things for themselves and become problem solvers.
Is It Recess Yet?! Confessions of a Self Employed Workaholic
I have a confession to make. My name is Caroline and I'm a workaholic.
When and Why YOU Are the Best Writer for Your Business Plan
WHEN you are operating or planning a small business that is seeking funding for less than five million dollars, it's wise to consider writing your own plan.WHY you are the best qualified.
Image is Everything - Secrets to Cleaning Car Fleets
A recent survey indicated that clean Taxi Cabs Fleets have higher tip rates and repeat customers. How do you wash a taxicab? You do them four at a time and you go up and over and up and over when you are drying them.
Build a solid network of potential customers
-- The One Pager Shortcut Series --People do business with people that they know and trust. As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level.
The 5 Habits of Highly Successful Small-Business Owners
Have you ever wondered what the difference is between a business that consistently grows and another that struggles just to make ends meet? Or why a business that was started in a basement of a home can outperform some of the best-run "big" companies in sales and profits?Two businesses, operating in the same marketing arena and selling the same products or services, can have extraordinarily different results. How can one business continually grow and prosper, while the other struggles? How can one business owner run a highly successful business while still spending a good portion of his or her time away from the business on trips and vacations with the family, and another owner work day and night only to see his business fail?Such questions have always intrigued me.
How to Create an Information Plan
What is in an information plan?Before you even meet with a potential customer, you should have an action plan in place. The action plan should consist of 5 areas.
Aircraft Washing Service Operations Manual
Anyone who is serious about washing aircraft as a full time profession should be prepared to write a manual, which will insure proper procedures are followed during the washing process. Each crew team leader and manager should be well versed and trained in washing each type of aircraft.
Alliances: Drawing The Line
How far can you go based on your relationship with an alliance partner?The imaginary line you draw in the sand will let you know when an alliance is getting close to failing. I would suggest setting the line a little higher than the disaster point.
Starting a Pressure Washing Business
Are you thinking of starting a small pressure washer business to help clean up the world and make a little money? You might be surprised how many mobile pressure washers companies there are in the United States; approximately 45,000 of them. And since God made dirt on the Third Day; Genisis 1:9 - 1:12.
Dynamics of Daylight Savings Time on Service Businesses in the United States
The Dynamics of Daylight Savings Time changes the way we live and do business. What are the true dynamics of daylight Savings.
Expanding your business.
Are you a small business owner who wants to expand your business? Do you need to add another professional location to your company to test and explore a new market? Does a prospect of spending thousands of dollars to find a right location, sign a new long term office lease, purchase or lease office equipment and hire new employees holding you back?Virtual office center may be the answer for you! The concept of virtual office is not new but with advancements in latest internet/communication technologies, the idea of virtual office has become far more appealing for a wide range of businesses. The reason for that is a marriage between computers, internet and telephone systems.
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