|Small Business Guide - Small Business Resources
(Add to Favorites | View All Articles | Resource Directory)
What is Business Process Automation?
Business Process Automation or BPA for short. This was a buzzword a few years back with anyone and everyone claiming they were experts in this area. Maybe so. But to really realize its true potential you need to understand what business process automation is and why you will need it?
If you own/run/manage a business, take a look around yourself at the daily activities you perform to run your business effectively and efficiently. If you do observe closely, you will quickly notice that you (or your staff) do perform a lot of tasks that are generally repetitive in nature or they may be administrative tasks; tasks that you have to perform and are necessary to run your business.
Let me elaborate that with an example. A customer calls and enquires about a product you market. You tell the customer you will send a product brochure. You take all relevant information like prospect name, address etc. and walk over to your secretary. Your secretary takes the information, chooses the appropriate brochure, creates a covering letter, puts it in an envelope and mails it to your customer. Sounds familiar, right?
Well, what if I told you that process automation automates the entire process above using the Internet? And all with zero involvement from you? Or anyone else from your organization? Would that be cool? Let me help you visualize it.
Your prospect comes over to your web site, browses and is now seeking more information on a specific product. You have the prospect fill in all relevant information from within your web site. When the prospect submits the information, your web site will automatically save the information electronically in a database and send a personalized email to your prospect (i.e. thanking him/her for the enquiry and providing instructions to download the brochure). Your system can also follow up automatically after a few days with that specific prospect asking if they have any other questions or if you could be of any help.
This is, in essence, business process automation. You are automating the different business processes within your business. The beauty of automating this is the zero-involvement from your business. Let's take this a step further. If the prospect does decide to buy the specific product, they can purchase it directly from your web site (via a shopping cart). Your web site will already know what your prospect had received so you can "speed up" the process by simply collecting payment information over a secure line, process the transaction and then send new shipping details to your customer. The prospects details now go into the customer database (because you have converted a prospect into a customer). The order details automatically get sent to your order-processing department for order fulfillment. When the order is shipped, your order-processing department updates the "system" with ETA for the product. Your customer can now automatically track the status of their order. And you can actually get an overview of how many orders were received, shipped, transacted; all through a browser. Even if you were holidaying and were miles away from home/office.
Can you think of all the costs you have saved by automating routine, mundane tasks that have typically needed human intervention in the past?
That, in essence, is the power of automation.
News provided by Yahoo! News and Google News
SurePayroll Small Business Scorecard(R): Small Businesses on the Hunt for New Hires
GST burden killing small business
TD Bank Small Business Pulse Check Finds 70 Percent of New York City Businesses Optimistic about 2015 Opportunities
The Credit-Card Survival Kit Your Small Business Needs (Infographic)
Small Business Column: Time for Irish SMEs to take advantage
What is Business Process Automation?
Business Process Automation or BPA for short. This was a buzzword a few years back with anyone and everyone claiming they were experts in this area.
California Department of Corporations Attempts to PR Their Benefits to Consumers
On Monday the Department of Corporations in California revoked franchise registrations of two franchising companies. In a Press Release the Department said; "The CDC has taken enforcement actions that have resulted in the revoking of registration of two franchise businesses operating in California.
Is Brick and Mortar A Passing Fad?
Q: Is the online world the best place to sell a product or service these days? My friends seem to think that brick and mortar stores will totally disappear in the future. I debate this all the time with them, but it seems to be heading that way.
Is starting a house-cleaning business as easy as "They" say?
Are you tired yet of all the books out there telling you how easy it is to start a house cleaning business? I'm not inferring that all their information is bad, but let's be honest about how "easy" it really is.There's a dirty little secret hanging over the cleaning trade that nobody talks about, but every professional cleaner runs into.
1-2-3 Steps To A Successful Joint Venture
A successful joint venture marketing effort is the goal of many small businesses, and is a great way to increase market visibility and profits.Joint venture marketing is rising in popularity everyday, but it does take some skill, good planning and foresight to execute.
Slip And Fall Professionals; Service Businesses
Since you own a business you probably have liability insurance to help you against a scam of slip and fallers. Some entrepreneurs call them slip and fall professionals.
What do small business owners do to succeed?
Do you spend every waking minute in your business? Do you find it difficult to take time out for you? Are you constantly working in a mess?Unfortunately there are far too many business owners working too long and too hard. They tend to be involved in every aspect of their business from being the bookkeeper, marketer, human resources manager, mediator, customer liaison officer and cleaner.
4 Areas Where Your Business is Losing Money
In my 18 years of consulting I have heard it all. Everything from competition to managed care as reasons why it's hard to create the business of your dreams.
Cashing In Your Chips & Pastures New
No, I'm not talking about gambling or dairy cows - although business is often referred to as a gamble, I'm referring to your exit strategy. That time when you decide to 'play no more' and go off and practise your golf swing.
Look Like Sizzle, Be The Steak
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service.
Business Debt Collection Letter Writing Secrets
Debt collection letters--an overview"Debt collection letter" in the singular may be an oxymoron, since unfortunately, one is rarely enough. You should have a series of letters to send to deadbeat clients, each one becoming a little more insistent.
FTC Adding to the Franchise Rule
Last summer the FTC put forth a report and then asked for comments on modifications of the franchise rule. There has been no real significant changes since the 1970's, but lots of opinions and case law along the way.
Advertising - For Small Businesses (Part 2)
How to do itPeople skim through newspapers and magazines and they aren't necessarily looking for information on products or services (unless they're reading the classifieds) It's therefore absolutely vital that your advertisement grabs their attention and encourages them to read more. Many ads are designed merely to create awareness of a product or service, however, small to medium size businesses need a result.
Accepting Checks in Your Business Virtually Risk Free
Most businesses accept checks as form of payment for goods and services. However, accepting checks can be a risky endeavor if your company doesn't follow good policies and procedures for preventing loss from bad checks.
Small Business Credit Card Advantages
Obtaining a business credit card enables the small business owner to separate personal expenses from business expenses. Offering business credit cards to their employees eliminates the need for employees to use their personal credit cards or cash to make company purchases.
Small Business Health Check-Up
If your home business is not performing the way you hoped for, rather than stay away at night..
Window Cleaning Business Start Up
Should you buy a business opportunity or Franchise if you want to get into the window cleaning business? Or just start your own and work hard; grow the business into a full-time profession and expand from there? Let us talk briefly about window cleaning franchises is in general.One could argue without too much difficulty that buying a window cleaning franchise is simply a waste of money, after all you could simply go down to be 99 cents store and by a bucket 3 towels and a squeegee and hey, you are in business right? Well one could argue that, since to really be in business, you probably need to get a business license, insurance, buy some business cards and make a few flyers.
How the Humble Ice Cube Made Business History
Gather round while I tell you the story of Kennebec Ice. It's a story full of valuable business lessons even though it happened long ago.
"If You Build It, They Will Come" and ten other deadly marketing mistakes
Increase your profit potential by identifying - and avoiding - these 11 marketing mistakes.MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven ProductIs your business idea built on market research or a hunch?Entrepreneurs often fall in love with their products or services before they determine if there's a real market, and they throw fistfuls of money into the venture.
Small Business Marketing, According to Seinfeld
What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as "Man Hands" and "master of your domain".The Coffee Shop - Jerry, George, Kramer, and Elaine spent countless hours in the coffee shop, talking about "nothing.
|Home | Site Map | Privacy Statement | More Articles|