|Small Business Guide - Small Business Resources
(Add to Favorites | View All Articles | Resource Directory)
Promote Yourself More Successfully
One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales.
One of the specific challenges, I have found, is knowing what to say about yourself and your operations and services when asked "so what do you do?"
? Have you ever stumbled over your words when asked what you do?
? Have you ever received the response, "Oh, I see", followed by silence?
? Do you ever feel as though you do not know what to say about yourself?
I am reminded of the 'elevator speech theory' (I do not know to whom to attribute its invention), which simply poses "if you were in a lift that opens on the tenth floor and in walks Bill Gates who asks what you do - what would you say, and you have only until the elevator gets to the bottom?"
I have personally struggled with this at times, and equally have found that when I get it right, results flow - which initially could be as simple yet important of getting more time to converse with the person asking the question of you.
A great resource I have used to achieve greater results, is the Marketing Plan Workbook from Action Plan Marketing, authored by Robert Middleton.
This FREE workbook, which can be accessed through globizdev.com details a range of excellent strategies to market yourself, including how to deal with the elevator speech concept.
By using the techniques within this FREE publication I have been able to clearly articulate what I do; present an 'elevator speech' concisely and in the language that opens up further conversation; increased by success at gaining appointments with key decision makers - all of which has led to an increase in revenue.
The Marketing Plan Workbook takes you through a range of exercises to assist you attract, and keep, new clients. By working through this 24-page workbook, you will:
1. Develop a core marketing message
2. Learn to 'say' your core marketing message
3. Develop an executive summary for your business
4. Develop a set of marketing options - web, print, speaking, writing
5. Refine a range of sales techniques for your business
Will the Marketing Plan Workbook guarantee your success? Of course not - your success is up to you.
From my personal experience in using this workbook, and by further investing in other Action Plan Marketing products, I have certainly seen a growth in my success. It was up to me, but why do it alone, when such excellent tools exist.
Get your FREE Marketing Plan Workbook at globizdev.com under Additional Resources For You.
Promote yourself more successfully meldunn.com.au
Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients.
We offer a range of services including:
? Proposal and tender development
? Technical assistance
? Research and strategy development
? Quality review of submissions
? Market entry support
? Partner identification
? On-ground representation
Global Business and Development Solutions Home
News provided by Yahoo! News and Google News
To small-biz support: Cheers - Crain's Detroit Business (blog)
Govt seeks review of small business taxes
Small Biz in A Digital Age: Cross-Promoting - GoLocalProv
Small firms see biggest income jump for 14 years
Could 2015 Be the Year of the Real-Time Small Biz Mobile Marketer? - Mobile Marketing Watch
Free business seminar for veterans
SmallBiz-Small Talk - Times Record News
SBA Adopts New Credit Scoring Tool for Small Biz Loans - American Banker (subscription)
Nov NFIB small business optimism index beats estimates
Proposed health insurance mandate opposed by insurers, small biz - wwlp.com
Maintaining Your Carpet Extractor in Your Auto Detail Shop
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your carpet extractor at the end of each use or at least by the end of the day. Do not dump the excess dirty water or soap into a storm drain.
PR - Cheaper than Advertising and may be more effective
Your business is only as good as the number of people who knows about it. For your venture to grow, you need to start spreading the word about your business.
Boat Detailing Tips and Procedures
Auto detailers are often asked to clean boats and detail boat trailers. There is an easy and efficient way to do this with little effort.
How to get the marketing ball rolling for your small business
The success of your business depends on your ability to build marketing momentum. Without the ability to generate new sources of leads your capacity to sell will slump and the growth of your business will stagnate or shrink.
Pressure Washing Business and Post Fire Cleanups
Many have not experienced a fire up close. One year about 15 years ago I almost lost my house as did our neighbors to a wild fire.
Quality Controls for Franchising Companies Sample Outline
Quality control in franchising companies is paramount and all franchising companies must have strict guidelines to insure consistency. To insure this takes place throughout your franchise system you must make this a policy in your confidential operations manual.
Launching your Business with a Chamber of Commerce
Why are Chambers a good launching pad?Chambers provide you with more ways to get to know the business community than most organizations. I was once elected President of a Chamber and the Board strived to get businesses involved with each other.
The Perfect Mission Statement
One way to determine your companies mission statement is based on a general overview of the company. Some important questions are asked like: Why does the company exist and what kind of business is it in? Is there a particular market or niche that it will concentrate upon? How will the company be distinctive in its business methods? Once these questions are answered, the focus moves to the accomplishment of these broadly expressed objectives.
Freelance Tips: How to Cope with Spring Fever When Theres Work to Be Done
We all know how glorious those first warm days of spring feel. The trees are blooming, the birds are singing.
Government Does Not Pay Its Bills on Time
Many small companies work very hard to get new accounts. Occasionally they try to get government contracts to supply products or services.
Small Business Debt Collection Laws
In your small business debt collection laws will eventually become important, as your debt grows and some clients do not pay. To collect small business debts legally, you must send a written notice that collections have begun, within five days of first contacting the debtor for collections.
Combating Over Regulation of Small Business
Many small businesses do quite well due to the blood, sweat and tears of their proprietors. Unfortunately in doing to well often you find that the competition uses the government to attack you.
Determine what kind of clients you wish to attract
"I don't know the key to success, but the key to failure is trying to please everybody."--Bill CosbyHave you ever had clients that were more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do.
Old Data in Database Marketing Software
Database Problems in MarketingI have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings, which are opened a little less because of the anthrax scare. Even customized lists are of little value.
Too Many Lawyers in Franchising Today
Attorneys and Lawyers are ruining the franchise industry. It is too bad too, because franchising represents over 400,000 businesses in our country and accounts for just over one-third of every consumer dollar spent in this country.
Tips and Tricks for Legal Debt Collections
If a customer owes your local business money, it's hard not to feel angry, like you want to do anything possible to get your money back. But the days of going all out to collect on a debt over.
Keeping your Business Alive
As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough.
Cabinet Refacing Business Opportunities
With all the cabinet refacing business opportunities out there, you could have a home based business that grows in this expanding industry. You've wanted your own kitchen updated, or talked to friends and family who have put out thousands of dollars remodeling theirs.
Characteristics to watch for when buying a company
There are no "rules of thumb" in the pursuit of companies to buy. Each purchase opportunity has to stand on its own merits.
Franchises Must Meet Legal Definition to be an Actual Franchise
All franchises must meet the legal definition of a franchise no matter what they call it before it is an actual franchise. This is the Federal Trade Commissions take on the franchise rule.
|Home | Site Map | Privacy Statement | More Articles|