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Common small-business marketing failures
Three Big Barriers To Small Business Marketing Success
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.
1. No Clear Definition Of Success
What do you know about your best clients? Spend some time to put together as complete of a profile as you can on the clients you enjoy working with the most. What are the demographics and characteristics? How would you describe them to someone who has never met them?
(c) 2004 - Kevin Dervin, KPD Marketing
About the Author:
Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today.
Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.
Successfully Adding a Service To Your Business
There will come a time in your business where you feel ready to add another service offering. To make this successful, there are ten tips to consider before moving ahead.
Franchises Offer Shortcuts, But Not Control
Q: I will be retiring this year at age 60 and intend to fulfill my lifelong dream of owning my own business. I'm too old to start from scratch, so I'm looking at several franchise opportunities, including fast food, auto parts, and an accounting service.
How to Profit from a Concrete Roof Tile Business
Concrete Roof Tile Business: During the 2004 summer season, storms plagued the United States. Damages from the Hurricanes in Florida alone sent resources in the southern states scrambling.
Your Business and the Story of a Tree; Part One
This morning, I went to take a short walk outside. I've been feeling a little more flexible since this weekend, and I figured a stroll would help me keep that liquid feeling in my bones that I've missed so much.
PR - There is no other affordable way to discover how people perceive your business
If small business had no important outside audiences, it wouldn't exist.But since they do have external "publics," it's doubly unfortunate when those same small business owners seem unconcerned about the very outside folks whose behaviors can place a choke-hold on their business!And worse, are so casual about public relations, the best way to move those behaviors in their direction.
Yeah, It IS Lonely At the Top
Sometimes when you run a business you feel as lonely as the Maytag repairman. Loneliness and isolation are very common problems for business owners.
The Responsibility Conundrum - Where art Thou?
Mr/Ms, 'not me' is often on holidays in your business. Yes come rain or shine they attend the workplace and put in the day for you; coffee to drink, gossip to catch up on, spying on management and colleagues, frequent toilet breaks, long lunches, long phone calls and let not forget the email needs to be checked and replied.
What is Rule 15c211 and Reverse Merger
Rule 15C211Under SEC Rule 15C211, a U.S.
Finding the PERFECT Alliance Partner
Where do you look for the appropriate alliance?One of the most asked question is "Where do you find a good alliance partner?" It is actually fairly easy. You can find potential alliances by taking some time to research potential partners.
Starting your own business is a lot like planting an orchard
Think of all of your business ideas as tiny seeds that have the potential to germinate and grow into huge fruit bearing orchards! However, the proper steps must be taken; you can't scatter the seeds haphazardly on pavement and expect they will germinate. Growing a business is no different; it needs a fertile environment conducive to growth in order to germinate and thrive.
Protecting your small business network
Anyone in business today realizes both the natural dependency on computers in the workplace, and also the potential dangers associated with storing important data on them. Today's business owners are constantly being reminded that their company's data is at risk by the daily reports on various news stations, or even their favorite business-related website.
Business Leverage - what it is, and how to apply it
Remember those drawings from science class of how a lever works?The lever was a long bar that rested atop a triangularly shaped fulcrum. One end of the lever was underneath the object to be raised.
6 Steps to a Successful Medical Spa Expansion
According to the American Society for Aesthetic Plastic Surgery, since 1997, nonsurgical procedures have increased by 471 percent. Jeff Russell, CEO of MedSpa Financing, comments "Medical Spas are a natural progression of medical practice expansion, having a medical doctor run them gives them the credibility and public confidence needed for their success.
Web users are looking for information and solutions
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set.
Put off procrastinating until another day
One of the most common issues that comes up for business owners is procrastination -wasting time, putting obstacles in the way of taking action towards goals, making excuses for delays, creating confusion/busyness etc. Procrastination is a self-defeating behavior.
How the Humble Ice Cube Made Business History
Gather round while I tell you the story of Kennebec Ice. It's a story full of valuable business lessons even though it happened long ago.
Bringing Home the Bacon
In general, all of us know how to accomplish the task and get the work done. The problem is in how to actually 'get paid' for what we do.
Mobile Pressure Washing and City Contracts
Many mobile pressure-washing companies turn to government contacts to make money. It is very easy to acquire such municipal contracts for cleaning, as the government needs some cleaning up.
Important business startup advice from a seasoned entrepreneur
Congratulations, you are starting a small business! You are taking charge and going for your piece of the American dream! Your excitement is high, and the adrenaline is pumping! Everyone dreams of freedom and owning a successful business, but not everyone can successfully create that reality. Now that you've made the commitment to give it a shot, let me give you the single most important tip that I can give you to insure your success.
20 Great Ways to Market Your Business Locally
Whether your target audience is in your neighborhood or across the world, you can use your local resources to get the word out about your business. Your local community is easily accessible and provides dozens of opportunities for building a buzz about your product or service.
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