|Small Business Guide - Small Business Resources
(Add to Favorites | View All Articles | Resource Directory)
How to get the marketing ball rolling for your small business
Building Marketing Momentum For Your Small Business
The success of your business depends on your ability to build marketing momentum. Without the ability to generate new sources of leads your capacity to sell will slump and the growth of your business will stagnate or shrink.
Unfortunately, many small business owners are at a loss when tasked with coming up with new ways to market while others are frustrated into stagnation by seeing consistently ineffective results from their marketing efforts. It doesn't matter if your business is young or established. If your business is young you must market well simply to survive. On the other hand, if you have had marketing success with a method that does not increase your opportunity to generate new business your success will be stunted by your limited ability to find new sources of business.
Building marketing momentum is like kicking a ball down a hill that keeps getting steeper. Each time the hill becomes a little steeper the ball will roll faster and pick up momentum. In marketing, any tactic you add to attract attention to what you do is like making the hill a little steeper.
The other day I was talking to Ed who runs a successful metal shining business. I asked him how he went about generating new sales. He told me that 100% of his marketing effort is networking. I couldn't help but wonder why. I realize that he is doing well with it but if he simply placed an ad in the yellow pages that generated just one sale a year he would cover the cost of the ad and be profitable!
Even though Ed's networking efforts are successful he is limiting his ability to grow his business by only implementing one form of marketing. By simply trying something new in addition to networking Ed can benefit from developing a new way to generate leads and build his marketing momentum.
Is your marketing effort one dimensional or stagnant? Here are five tactics you can use to build marketing momentum.
Deliver a Great Marketing Message
If you answer the "what do you do?" question with a savvy marketing message you will find that more people associate what you do with a need of their own or that of a friend, colleague or relative and you will win more referral business. Develop and use an outstanding, compelling marketing message and you will find that more people show interest in what you do. The result will be more better sales.
Make Cold Calling a Hot Source of Sales
The fact is that by regularly picking up the phone and reaching out to potential clients small business owners increase their chance of finding new business. A percentage of the people you speak with will become clients when you make cold calls, especially if you are targeting your market well and are offering something they need. What's more you can work to improve your phone skills to increase your ability to make sales. Add cold calling to your marketing strategy and you will increase your opportunity to generate new business.
Use Your Web Site as An Effective Marketing Tool
Develop Your Network
So then, just how should you go about building your network?
Ed, from our previous example, is able to successfully operate his business with networking alone. That's because Ed networks the right way. Many small business owners and executives don't realize what networking truly is. Unfortunately, all too often people think they are networking by reaching out only to the people they know when what they should be doing is taking steps to continually expand their network. Ed regularly attends networking events and is involved with multiple networking groups. He ads new people to his network all the time and has a successful business to show for it (though he could be even more successful if he added another tool to his marketing toolbox).
Measure Your Results
By measuring my results and trying new things I have been able to develop an ad that enjoys a 20% response rate. The ad is so successful I only need to run it occasionally to generate enough calls to keep me very busy. Not only does this great ad do a fantastic job of generating interest in my marketing services it saves me money on my advertising costs because I can meet my goals by running fewer ads.
You too can develop highly effective ads by measuring your results.
Move Your Marketing Forward
Jeremy Cohen, helps small business owners attract more clients and grow their business with his coaching service and free marketing guide: Jumpstart Marketing: More Prospects, Clients & Success Get the guide at http://www.bettermarketingresults.com
SurePayroll Small Business Scorecard(R): Small Businesses on the Hunt for New Hires
Decline of small business hurts recovery, jobs growth
GST red tape hurting business, economy
GST burden killing small business
Small Business Economy Continues To Grow Modestly
Financial Fundamentals - What Every Small Business Owner Should Know!
Business owners rarely go into business to deal with the financial aspects of running a business. It's easy to understand why! You are passionate about the products or services you provide and want to focus your time there.
Mobile Detailing Expansion Considerations
Expanding your business requires you to take a good hard look at your business (checking under the hood). You need to ask yourself.
Top Ten Tips for Leveraging Conferences for Big SUCCESS!
As I am preparing for my attendance to the CoachVille's Third Annual Coaching Conference, I have been considering how I can make the most of my conference attendance. These ten tips will support you in leveraging those conference you will attend in the future and for creating an unforgettable experience!1.
Genius Time? It Matters
I frequently give presentations at small business gatherings, providing me the opportunity to have engaging conversations with owners about the challenges they face. Based on their input, the economy continues to plug along, heading in the right direction, and distancing itself from the difficult journey of the past few years.
Mission Statements: More Important Than You Thought
If an organization lacks a mission statement, it is worthwhile to at least try to draft one. Even if it does not yield an acceptable final draft, the exercise will be rewarding for the hard work which must go into figuring out the company's direction and putative purpose.
Alliances: What works, what does not
Why Alliances FailWhen do you know an alliance is falling apart?An alliance will surely fail without good communication on both sides. It will also fail if the alliance partner is not capable of completing the tasks set out in the service level agreement.
The Most Important Decision of Your Massage Business Career
Don't you find that there are so many decisions you need to make each and every day regarding the direction of your massage practice. Especially if you are a solo-preneur or own your own massage business.
Getting around to doing the administrative work
You've been meaning to tend to the administration part of your business, that is, the growing list of things to do that relates to your small business. You've shoved all other appointments aside and starts getting down to working on the nitty gritty details, you're ready to go all out and tick everything on the list off! But where in the world is the list?The Administration part of the small business may seem simple but unless one gets down to doing it and doing it right, nothing else will get done.
How to improve customer trust
The stock market is still on a wild roller coaster ride. Trust in business is at an all time low.
A Lesson From "The Apprentice" That Can Make You A Master
I have to admit, I was curious. When I saw previews of a new show called "The Apprentice," it made me want to at least watch the premiere to see what was going on.
Power Tools for Business
How do we keep track of our business deals?If you are only working with one or two deals, keeping track of them is a simple matter. However, most of us have far more than two deals on the plate and even more coming down the pipeline.
Small Business Debt Collection Laws
In your small business debt collection laws will eventually become important, as your debt grows and some clients do not pay. To collect small business debts legally, you must send a written notice that collections have begun, within five days of first contacting the debtor for collections.
Ways to save your small business some money
One of the primary concerns all small businesses have is saving money. When it's time to trim the fat, most look for one giant expense to decrease or eliminate in order to stay within budget.
Serious About Writing A Business Plan... Start A Business Plan Library
Tap these treasures of ideas. The best money you can spend is money invested in your business plan education.
20 Great Ways to Market Your Business Locally
Whether your target audience is in your neighborhood or across the world, you can use your local resources to get the word out about your business. Your local community is easily accessible and provides dozens of opportunities for building a buzz about your product or service.
Due Dilegence 101 Or What You Do Not Know Can Kill You! - Part 1
Introduction: This article is written as a general discussion on the subject of "Due Diligence". It is for informational purposes and not intended to be a definitive guideline for your exact situation.
Two Types Of Business Plan Cover Pages - Which One Are You Using?
This is the tale of two business plans with very different cover pages. They both contain a unique and exciting business opportunity with the potential for high investment returns.
Increase Productivity and Business Success - Take Responsibility
Are you responsible for your results?What comes to mind when I say that?When you hear that you're totally responsible for the results you produce in your business and in your life---you might jump to a conclusion. You may think that I'm suggesting that you should take the blame for your results.
Choosing A Business Thats Right For You
Q: I really want to start my own business, but I have no idea what business would be best suited for me. I'm also eager to get started, but I don't want to pick the wrong business just because I'm impatient.
Keep the cash flowing inward
Cash is King..
|Home | Site Map | Privacy Statement | More Articles|