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Over 1/3 of online searches are to find local businesses
Local Search and Internet Yellow Pages - A Whole NewVocabulary for Small Businesss
Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about to change, as Local Search methods become more widespread. Even for buyers expecting to spend their money close to home, more and more of them go to the Internet to locate desired products and services. They rely on search engines to find suitable vendors in the fastest, easiest way. Local Search combines the search query word or phrase with specific geographic terms, like city or zip code. That way, search results only include enterprises in that local area. Instead of information about a small enterprise being lost among millions of pages of search results, it shows up in a small pool of local providers. That's good for them, as well as the person looking for what they provide.
--Dr. Lynella Grant, an expert in visual communication. How printed materials send signals that strengthen or undo the words. Author, The Business Card Book & Yellow Page Smarts http://www.yellowpagesage.com Off the Page Press (719) 395-9450
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Lt. Governor on pro-business legislation: 'We're on the cusp of changing our ... - Albuquerque Business First
'Small Business Basics Series' begins in March
Correction: SmallBiz-Gas Prices story - Hickory Daily Record
Decline of small business hurts recovery, jobs growth
GST red tape hurting business, economy
GST burden killing small business
Mayor makes another vow to cut small-biz red tape - Crain's New York Business (blog)
TD Bank Small Business Pulse Check Finds 70 Percent of New York City Businesses Optimistic about 2015 Opportunities
Pair launch equity crowdfunding platform for small-biz owners - Crain's Detroit Business
Small Business Economy Continues To Grow Modestly
The Single Most Powerful Small Business Marketing Tool On The Planet
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan.
Essex Accountants: Top Things to Look For
One of the most common horrific mistakes a business can make is hiring the wrong accountant. Once hired, it can be very costly to hire a replacement accountant due to the nature of the job which inherently and directly impacts your bottom line.
Dispute Resolution of Territory for Mobile Franchised Companies
Franchisors of home based and mobile businesses need to carefully watch their franchisees who innately try to hunt in their fellow franchisees territories. The most important advice a franchisor should give the franchised outlets in this case is to work it out themselves.
Five Quick Ways to Speed Up Cash Flow
At one point or another, almost every business runs short of cash. Whether due to normal fluctuations in demand or an unexpected decline in sales, cash shortfalls are the bane of every company, and are responsible for sleepless nights for many business owners.
The Workers' Compensation Situation in this Country is Nuts, Arnold in CA Takes Action
The Workers' Compensation situation in this country is unbelievable. Why, well because of lawsuits and attorneys mostly.
A business startup obstacle you may not expect
The bad things starts with the letter 'O'?.like Obstacles, Obstruction, Obscene?.
Be Nice to Your Payroll Department
Ok, so next to the taxman, your company payroll department might well be the most criticised people on the planet. Of course, when your pay is accurate and on time then you love the payroll people with a passion but when things go wrong it is a completely different matter.
SBIR vs STTR
SBIR vs. STTR: If you are participating in the SBIR program you may also want to consider participating in the Small Business Technology Transfer (STTR) Program.
Back when I owned an inventory-based business, one of my better customers had a clever barb in his repertoire. If we were out of anything he needed in his order, he would say "You know, this would be a great place to open a supply house.
The Hidden Treasure in Your Business
I started working with another new client last week. He has been in business for about a year and a half.
Simple Business Tactics Are Your Key To Success
In a world full of complications sometimes we overlook the simple things in life. We are so busy trying to work out our twisted problems that we miss out on the simple secrets to success.
Challenging the Gospel of Growth -- Must Business Grow to Survive?
A cherished business doctrine is that growth must be a primary business purpose: "grow or perish" is a mostly unquestioned truth. At South Mountain we favor certain kinds of growth, but not expansion for its own sake, which author Edward Abbey described as "the ideology of the cancer cell.
Joint Venture Your Way to Extraordinary Sales!
You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble.
Hispanic Small Business Advantage
One thing I have noticed in my travels to different markets is that Hispanic Small Business Owners have a very distinct advantage. They are friendly and very involved in their communities.
The Triple A Way to Spark Your Companys Profits
Winning small and home based businesses today must continually shake things up to stay in the game. Whether it's adding new marketing twists on existing products and services or anticipating customer wants with compatible new items you can add to your product mix, hatching new ideas and concepts is vital to a profitable company.
For your business to grow, you must learn business management
The American system of business management has been admired and emulated around the world. This system is characteristic of two traits in the American psyche: (1) enthusiasm for the future and making things better, and (2) an openness and willingness to change in order to achieve that end.
The feast-or-famine roller coaster
A solopreneur I know disappears from my radar screen for weeks on end when she's actively engaged on a project for a client. During this time she is heads down, totally focused, and immersed in delivering her service to her current client.
Surviving in a tumultuous economy
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time.
How To Cut Expenses And Manage Your Business
If you own a small business, you should know that often times it can be the little things, rather than the large expenses, that can eat away at your budget. But many times, small business owners will try and increase their profits by looking around at what larger expenses they can cut.
Expanding A Mobile Car Wash Business
What is the best time to expand a mobile car wash business? If everything were perfect and you could choose the best time to buy a new mobile car wash rig, you should buy it in April and have it running by the 20th of May. If you have 1.
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