|Small Business Guide - Small Business Resources
(Add to Favorites | View All Articles | Resource Directory)
Wow 'em to get 'em in. But it takes the whole spectrum to keep 'em
Small Business Marketing Secrets: Look Like Sizzle, Be The Steak
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in, you better have some substance. How can you ensure you uphold the integrity of your business and still maintain the "Wow Effect"? It just takes well executed strategic steps for business AND personal development:
1. It's Already Done
Act like the goals you are working so diligently to achieve have already been reached. Walk with that confidence. Treat your leads like customers, your customers like guests in your home, and your staff like family. When you approach goals like a "done deal", you open up creativity reserves to think outside the box, access resources you didn't know you had and create opportunities for success previously unforeseen.
2. Get There From Here
It is not enough to act like you have arrived; you also get to devise a strategy map to get you there. Ask for your customers' input through surveys, polls, feedback forms. Pay customers' a visit, just to see how things are going. Send a birthday card, send flowers, and send an article clip that can prove useful to a client. Never miss an opportunity to create relationship. The best way to ensure you don't miss opportunities is to create a plan.
3. Who Cares?
Ensure that your work is fun and fulfilling for you and those who might work for or with you. Keep your duties aligned with your skills and interests, and invest in your own personal development. Volunteer in the community. Build a house for Habitat for Humanity. Run a marathon or half-marathon. Sponsor a scholarship with your local high school and recommend alliance partners or contractors to be part of the selection committee. It increases your visibility and theirs, and you both get to be a good corporate citizen. All for a good cause. Invest in yourself and in your community. Show you care.
4. Say What You Mean, and Mean What You Say
Address issues as they come up or as soon as appropriately possible. Sometimes we let things slide or leave things unsaid. This devalues what's important to you and insults the intelligence of the other person. Be open in your communication.
5. Create Win-Win Solutions
The belief of "looking out for number one" is so embedded in our collective consciousness that we have forgotten we are ALL #1 because we are all one. When you create win-win solutions, you not only generate good will among peers and supervisors, but you develop a reputation for fairness and professionalism. Everyone collaborates with a collaborator.
6. Acknowledge the Feedback
When customers take the time to write a scathing letter or make an irate phone call about horrific customer service or product quality, they are providing you with a valuable opportunity: Free feedback that you didn't ask for, didn't pay for, didn't market for or followed up on. It just fell on your lap. So thank your customer for being committed enough to your company to give you feedback on how you can improve your service. Give something away or at a steep discount. You have a choice: Swallow your pride, or dwindle your profits.
7. Go Back to Kindergarten
When you take lunch, take a walk to a park, eat leisurely, and come back to the privacy of your office for a quick 20 minute power nap. You'll feel refreshed and replenished. Don't have an office? Take a nap. Make it fun and, most importantly, nourishing.
8. Tie Up Loose Ends
Pay the parking ticket. Write that letter. Clean out your files. Make up with that client. Enroll in school. Back up your computer systems. Run the Clean Sweep Program on yourself, then the company (for more information, email us at firstname.lastname@example.org).
9. Give Yourself a Makeover
Lose the 15 pounds. Get that haircut. Buy fresh makeup. Reinvent your wardrobe. Give your car a paint job. Rearrange the furniture in your office or lobby. Give away old clothes. When you get in the habit of installing new practices and letting go of old ones that no longer serve you, you generate and circulate fresh energy.
10. Keep Your Commitments
When you say you are going to do something, do it, or else renegotiate another arrangement. Very few things are as difficult to earn back as your credibility and the trust of those who deal with you.
11. Play a Big Game
When setting your goals, ask yourself if you are stretching. Set your goals high enough to have to stretch for them. Make your growth systematic and strategic. If your goal is to call 20 leads this week, to close one sale, what would you have to do and believe about yourself to make it possible to call 50 and close three sales? If your goal is to go to dinner with your brother, just to reconnect, how about stepping it up and actually saying "I love you?" You know you are playing a big game when your first reaction is a big whine "I can't do that!" Yes, you can. Surprise yourself.
12. Be a Contribution
How can you make your customers' life more livable, your work more enjoyable, and your community more cohesive? Everyone wants to know, what's in it for me? When you focus out, you immediately speak their language and enroll them in playing yours. No one plays with you if they think you are not on their team. So join them. And they will join you.
Copyright 2004, Monikah J. Ogando, Ogando Associates, Inc.
Monikah Ogando is a highly skilled facilitator and charismatic speaker. With workshop and platform experience, she continues to inspire her audience through her expertise in Business Development, leadership effectiveness, individual accountability and the values that guide excellence. Monikah believes that the new workplace, with shifting values and technology, calls for authentic leaders to partner with people in order to energize their hearts and enhance their performance.
Partnering with many industries, such as retail, communications, and online and financial services, her clients include Fortune 500 companies such as Charles Schwab and TNT Express Worldwide. She practices what she speaks: an entrepreneur, Monikah leads her own two companies, consulting firm Ogando Associates (http://www.ogandoassociates.com), and Exodus House Publishers and is a Team Member of Solo-E (http://www.Solo-E.com).
*********** Find more articles like this at http://www.Solo-E.com - Keeping Solo Entrepreneurs Juiced in Business and in Life. Our team of Solo Entrepreneurs are comprised of small business experts who support others in finding business success with the flexibility and freedom to have a life, too. Network with other freelancers, self-employed and Solo Entrepreneurs in our forums, enjoy our articles and newsletter, and find other online training opportunities. ***********
News provided by Yahoo! News and Google News
Judge tells American Express it can't bully small biz - Crain's New York Business
Small Business Economy Continues To Grow Modestly
Pair launch equity crowdfunding platform for small-biz owners - Crain's Detroit Business
GST red tape hurting business, economy
Small Biz Sentiment Slips In January - Advertising Specialty Institute (press release)
Small Biz in a Digital Age: Analytics - Know Your Options - GoLocal Worcester
Investors leading surge on small-biz loans - Insurance News Net
Small Business Column: Time for Irish SMEs to take advantage
Sexual Harassment - Its just not on!
Sexual Harassment is a disturbing part of employment life in the modern era and is unacceptable! From junior clerk to boardroom it continues on in its various guises from seemingly harmless fun to stalking.In most countries there is comprehensive legislation that clearly prohibits this form of behaviour and puts business and individuals on notice that sexual harassment will not be tolerated.
Private Franchising is not Real a Real Franchise
One major issue not being addressed right now in the regulatory definitions which guide consumers and lawyers in business opportunities and franchising is the new term being used; Private Franchising. The Federal Trade Commission decided it would revise its definitions of such opportunities in 1995, but failed to address this issue.
Window Cleaning Business Future Challenge With Self Cleaning Glass
Self-cleaning glass has been talked about a lot, with such a catchy name in his hit the headlines of not only the trade journals, but also the mass media. Does self-cleaning glass mean that all the window cleaners and small businesses across this country are doomed? No, not yet.
Small Business Pricing Strategies
TACTIC #1 -- Never simply slash your prices, unless you're trying to empty obsolete inventory. Instead, try repackaging your prices so they're more affordable in the short-run so more prospects can afford them.
Finding the PERFECT Alliance Partner
Where do you look for the appropriate alliance?One of the most asked question is "Where do you find a good alliance partner?" It is actually fairly easy. You can find potential alliances by taking some time to research potential partners.
Grab Your Consumers Attention in a Cluttered World of Marketing Communications
A cluttered world of marketing communications diminishes the ordinary. The consumer can no longer be bother with the dull, trite and a boring hodgepodge of marketing communications that are pandered in front of them every day.
How to Curb Antique Shop Theft Inexpensively
If you have ever had your antique shop or mall ripped off, you understand that it's very hard to detect. There are simply so many items to keep track of, and an item can be missing literally for months and you may not realize it.
How the Crab Effect Obstructs Growth and How to Conquer It
Some of the greatest words of wisdom for any man or woman seeking change or growth are, "Surround yourself with people who will support and believe in you."Creating any kind of significant change requires determination, focus, energy, a game plan, and more than anything else, desire and a positive attitude.
If your business requires your presence to proceed
What was your aim when you went into business for yourself? Chances are you wanted to be your own boss, be in control of your future, improve your chances of earning a high income, among other things.How are things for you right now? Do you feel in control of your business? How many hours do you put into your business each day? Each week? Will your current business enable you to retire in the next 10, 20 years?Do you sometimes feel overwhelmed by all the administrative tasks involved in running a business? Do you wish life could be simpler?More importantly, if you don't work, does your cash continue to flow (inwards, that is)?You see, if you can't take a vacation for fear that you won't make any money while you're away, or if your business is such that you're paid per hour (meaning that if you're not working you're not getting paid), then what you are is a glorified employee, and your business owns you.
The Types of Skip Trace Accounts
First, we need to define the different kinds of skip trace. There are three basic types of skip trace accounts, they are:The Typo AccountThis account is really not a skip trace account.
Work fascintes me - I can watch it for hours
I love work, I can watch it all day.I am not scared of work, I have been known to approach within arm's length of it on a number of occasions.
Top Ten Blunders Business Owners Make
In today's marketplace the words 'job security' have become an oxymoron. So more and more people are venturing on their own.
10 Best Practices to Consider as Your SBIR Negotations Approach Contract Signature
10 Best Practices to consider as your SBIR negotiations approach contract signature:1. Draft your confirmation of negotiations, be sure to memorialize that this is an SBIR type contract along with the applicable data rights and SBIR related terms and conditions.
How to Bond a Business Relationship
When should you create a foundation in order to solidify a business relationship?Before you bond any business relationship, you need to make sure that this is a relationship that you both want to have. No relationship is a one way street; the relationship must work in both directions.
North County San Diego Small Business
North County San Diego has had some significant growth, and it appears to be a wonderful place to run a business. It has a strong middle class upward bias and plenty of opportunity and employment.
Small Business And The Ability To Find Market Place Opportunities
Marketing is one of the four corner-posts of a solid business. Knowing a few marketing tricks is great, but to be really successful you must be able to assess market place opportunities.
Creating Time the Virtual Way
Time. As a small business owner, it's the commodity you covet most but never seem to have enough of.
Financial Fundamentals - What Every Small Business Owner Should Know!
Business owners rarely go into business to deal with the financial aspects of running a business. It's easy to understand why! You are passionate about the products or services you provide and want to focus your time there.
An organized environment can improve your bottom-line
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line - and just as significantly - on your peace of mind.
Technology Community Helps SMBs Focus on Their Core Business
If you're starting your own business or currently work for a start-up, you wear a lot of hats. Any disruption in your business can eat up hours of your time and kill your productivity.
|Home | Site Map | Privacy Statement | More Articles|