|Small Business Guide - Small Business Resources
(Add to Favorites | View All Articles | Resource Directory)
The Key to Small Business Growth? Buyer Alignment
Unfortunately for all buyers, each selling organization and their individual sales professionals are unique and often require immense amounts of energy to build a relationship with. This keeps buyers guessing, which in turn keeps the sales organization guessing. It's a constant game being played out across offices across the country.
To help both sides, it may be prudent to go back to root cause of these ambiguity. The only common denominator across all sales organizations and all buying organizations is the dollar sign. Surprise! Buyers and sellers are concerned about the same thing! The buying organization wants more revenue through decreased revenue; the selling organization wants more revenue through sales. The bottom line-- we all want more revenue.
The item that keeps most C-level executives up at night is how to engage in the global marketplace to increase revenue or reduce costs-that's it. All decisions being made today, whether it's compliance to new laws, expansion into new markets, or whether to lay anyone off, can be traced back to these two sides of the dollar sign. The key for many companies is to focus on aligning marketing, sales, and customer service functions to that common dollar sign--but this is easier said than done. What many companies fail to do is to align these systems to the buying organization and their actual buying processes instead of forcing their process onto the buying organization.
This approach can be summarized as:
(1) Know your customer,
(2) Know your product,
(3) Be ready for the customer to buy, and
(4) Stay engaged with the customer after the sale.
Many organizations train their sales professionals, marketing departments, and customer service representatives on their product, but stop there. As a result, they have spent millions of dollars on training with little results. The problem with this approach is quite simple; they have not first asked "what is the process the buying organization uses in relation to these four phases?"
Believe it or not, the occupation that must understand this question absolutely and definitively is the sales profession. This is because the sales profession has the responsibility for converting market demand into revenue for the selling organization by understanding the desire to increase revenue in the selling organization. Sales professionals fill a critical position in any company by spanning boundaries from one organization to the other. The sales organization (sale professionals, and all supporting infrastructure) must build relationships, understand the customer, and articulate how bring value to the lives of their buyers. This in turn helps the subsequent customer. Sound confusing? Try doing it with a CFO of a telecom firm in the morning, a VP of Marketing in an IT software firm at lunch, and a CEO of a fortune 1000 at night!
The question is not "how do project our sales process onto the buyer?" The real question is "how do we facilitate the customer experience?"
As an example, how would your organization sell to the federal government? Would it be easy to do so if your organization had never done it before? The reason why it is difficult to sell to the federal government lies in difficulty of understanding how the federal government procures their goods and services. By understanding how the government buys obviously helps companies understand how to sell. This needs to happen in every industry, with every buying customer. Unfortunately, this crucial understanding is often overlooked, at the expense of driving lop-line growth.
Brian is the Chairman and Founder of the the United Professional Sales Association (UPSA). UPSA is a non-profit organization headquartered in Washington DC that has addressed the concerns and challenges of individual sales professionals. Brian has authored the world's first universal selling standards and open-source selling framework for free distribution. This 'Compendium of Professional Selling' containing the commonly accepted and universally functional knowledge that all sales professionals possess. The open-source selling standards have been downloaded in 16 countries by over 300 people. Over 30 people have made contributions.
Because UPSA is not owned by one person or any company, it is a member organization and guardian of the global standard of entry into the sales profession.
Find out about the membership organization and understand the processes and framework of professional selling at the UPSA Website at http://www.upsa-intl.org. Find out more about Brian at: http://ezinearticles.com/?expert_bio=Brian_Lambert
Rugby independents gear up for Small Business Saturday
Small biz employers approaching Obamacare deadline - Crain's Detroit Business
To small-biz support: Cheers - Crain's Detroit Business (blog)
Small biz optimism dips in December: CFIB - Winnipeg Sun
SurePayroll Small Business Scorecard(R): Optimism, Profitability Soar
Small Biz in A Digital Age: Cross-Promoting - GoLocalProv
Govt seeks review of small business taxes
Small Biz 101: What is Health Insurance? - Clarifying Health (blog)
Proposed health insurance mandate opposed by insurers, small biz - wwlp.com
New year, new Congress may bring small businesses more tax relief, easier access to loans
Top 10 Rules for Small Business Success
1. TargetYou are not all things to all people.
How to Profit from a Concrete Roof Tile Business
Concrete Roof Tile Business: During the 2004 summer season, storms plagued the United States. Damages from the Hurricanes in Florida alone sent resources in the southern states scrambling.
Business Relationships Defined
What makes a business relationship?What really makes a business relationship? This may be very hard to define as it goes beyond just meeting the person and chatting about something you have in common. A relationship is developed over a period of time and usually does not happen instantly.
The Skills Gap: It Pays to Use Experts
By outsourcing to skilled professionals you'll be able to grow your business without adding overhead.Here are some of the costs associated with growing a business through acquiring staff:* recruitment* payroll and tax obligations* national insurance* employers liability* benefits (pension, car, medical, dental)* holiday pay / sick pay / maternity pay / water cooler pay!* office space* equipment or general office supplies* legal responsibilities that include employee policies on working hours, sexual harassment, sick time, leave of absence, holidays, benefits, performance reviews, grievances, terminations* training* managementDo not underestimate the time and money involved in recruiting and retaining staff.
How to improve customer trust
The stock market is still on a wild roller coaster ride. Trust in business is at an all time low.
Does Your Small Business Marketing Suffer From The Bulldog Effect?
If you're an entrepreneur responsible for your own small business marketing, there's a marketing method you should avoid at all costs, which I've coined the bulldog effect for reasons you will understand shortly. Keep reading to find out if you're guilty of using this technique in your own marketing and learn how to fix it.
How to Make Your Business Image Stand Out Above The Crowd
Traditional advertising methods are still being used for almost 90% of businesses today. The number one problem with this, is that all everyone else seems to be following the same old methods.
Retail Customer Opportunities for Pressure Washing Companies
Pressure washing companies must look for customers in the retail industry to make sure they stay busy. Large Box Stores and Grocery Stores are often you best customers in that regard.
Recognizing Employees' Contributions Can Go a Long Way
Every employee would like to earn as high a salary as they can at their job but surprisingly it's not the number one motivating factor for them in the workplace. Human resource surveys indicate that wages are not even among the top five motivating factors for an employee.
Important business startup advice from a seasoned entrepreneur
Congratulations, you are starting a small business! You are taking charge and going for your piece of the American dream! Your excitement is high, and the adrenaline is pumping! Everyone dreams of freedom and owning a successful business, but not everyone can successfully create that reality. Now that you've made the commitment to give it a shot, let me give you the single most important tip that I can give you to insure your success.
Staying afloat when things get rocky
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how to keep your business alive during economic recessions.
Tell Me a Story: A Simple But Powerful Tool to Build Your Business
Everyone loves a good story. Whether it's the story of your vacation to an exotic place, the story of how you met your spouse, or the story of your small business, people get drawn in and feel involved.
Franchises Must Meet Legal Definition to be an Actual Franchise
All franchises must meet the legal definition of a franchise no matter what they call it before it is an actual franchise. This is the Federal Trade Commissions take on the franchise rule.
Financial Strategies for a Mobile Car Wash Business Plan
Writing a business plan for a mobile car wash is fairly easy, yet often operators fall down in understanding the financial strategies and costs. Bankers and Investors alike will want to see that you have a well thought out business plan to insure your start-up goes successfully.
Build a solid network of potential customers
-- The One Pager Shortcut Series --People do business with people that they know and trust. As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level.
If you are discontented, there is no real success
Did you know that satisfaction is the number one emotion people want to experience about their life and business? Yes, fame and fortune are up there, but satisfaction is the key. Satisfaction is about contentment, gratitude and pure joy.
More Business Card Marketing
If you are worried about how many different business cards you should carry, let me speak from experience, you need only ONE!The best way to confuse a potential customer is to present them with more than one business card. You may be doing a number of things and have cards for each one (even have several businesses where you do work) but you need to focus on what it is that you do best.
20 Great Ways to Market Your Business Locally
Whether your target audience is in your neighborhood or across the world, you can use your local resources to get the word out about your business. Your local community is easily accessible and provides dozens of opportunities for building a buzz about your product or service.
Small Business Owners - Form a Relationship with Your Bank Manager
It's just like a marriageTo expect a bank manager or officer to play such close attention to your account that he (or she) knows when you intend to deposit money and to know when to hold back a cheque is a hopeless dream.He has neither the time nor the resources, and you can complain until your blue in the face but, in the end, you have the sole responsibility to manage your bank account.
Are You Making These Mistakes In Your Business?
You've probably heard the statistic that 95% of small businesses fail in the first five years. That's not a very encouraging number! Although being part of the 5% that succeed is not easy, it's definitely possible.
|Home | Site Map | Privacy Statement | More Articles|