|Small Business Guide - Small Business Resources
(Add to Favorites | View All Articles | Resource Directory)
How to Promote Your Business by Entering Contests
You are probably hard at work promoting your business (and if you're not, you should be!), but if you haven't submitted your profile to any contests yet, you may be missing a golden opportunity.
Receiving an award for your business can increase your company's credibility. Winners can brand their businesses as "Award Winning" in subsequent advertising and often receive a logo or emblem to note the achievement on web pages and promotional materials. Participating in events like these can generate valuable exposure to the business community and the media loves to cover these events and often interviews participants for stories. Even if you don't win, simply participating could open doors you didn't even know existed.
Your local chamber of commerce, small business administration center or trade association may sponsor an awards event. Many contests charge an entry fee so you must weigh the cost against the value of participating. If the rewards and/or exposure are great, the entry fee can easily pay for itself. There are also a number of events that you can enter online. Here are a few to consider:
The Small Biz Games
The Webby Awards
The Stevies Awards for Women Entrepreneurs
The folks at InsideBlogging.com hosted their first Business Blogging Awards (http://www.businessbloggingawards.com/) in 2005. Some of the categories included Best Blogs: Overall, Entrepreneur, Leadership, Marketing, About Small Business, and PR. The prizes were donated by sponsors and the winners were selected by voters from the public, providing great exposure to entrants. Watch for updates from this site and an announcement on a new contest for Technology Awards.
While entering awards may not be a traditional venue for marketing your business, it can certainly pay off in exposure and other opportunities. The best strategy is to enter these contests early, be thorough with the details, and participate in any events or forums offered by the hosts. This is a great chance to "sell" your business to the public so be sure to word your entries carefully. Use the opportunity to network with other businesses and make new connections. Soon your advertising strategy may shift to hype your "Award Winning" business.
Stephanie Chandler is the author of "The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams!" and the founder of http://www.BusinessInfoGuide.com, a directory of free resources for entrepreneurs. Sign up for the BusinessInfoGuide newsletter to receive hot resources and tips every month.
Proposed health insurance mandate opposed by insurers, small biz - wwlp.com
To small-biz support: Cheers - Crain's Detroit Business (blog)
2014 In Review: In December – A Beacon of Small Business Excellence In Oswego
Small Biz 101: What is Health Insurance? - Clarifying Health (blog)
New year may bring more small business help from Washington
MEDIA ALERT: December 2014 ADP National Employment Report(R), ADP Small Business Report(R) and ADP National Franchise ...
Top 10 small business resolutions for 2015
Small biz employers approaching Obamacare deadline - Crain's Detroit Business
Employee Induction - Are you Inducting your People - A Practical How To
In today's fast paced marketplace it is easy to neglect the small important things!Recently we assisted an organisation prove they had complied with their obligations in inducting their employee. The employee tried to bring a claim for severe stress against the business.
Does Your Small Business Marketing Suffer From The Bulldog Effect?
If you're an entrepreneur responsible for your own small business marketing, there's a marketing method you should avoid at all costs, which I've coined the bulldog effect for reasons you will understand shortly. Keep reading to find out if you're guilty of using this technique in your own marketing and learn how to fix it.
Old Data in Database Marketing Software
Database Problems in MarketingI have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings, which are opened a little less because of the anthrax scare. Even customized lists are of little value.
Competition in the Market Place and Over Disclosure Regulatory Burden
The Federal Trade Commission is assisting competitor to cheat and encouraging this unethical behavior thru their disclosure rule on franchisors. Competition in the market place is far more competitive and the stakes are high enough that Over Disclosure Regulatory Rules cause competition to take the advantage and cheat.
In Home Daycare Businesses for Profit
To have one of the popular in home daycare businesses. Many people think all you have to do is love kids and have a home.
Creating Time the Virtual Way
Time. As a small business owner, it's the commodity you covet most but never seem to have enough of.
Top 10 Rules for Small Business Success
1. TargetYou are not all things to all people.
Presentations and Sales Automotive Detailers
Many auto detailers fall short in their sales presentations. I have often shopped the competition to see what their knowledge base was to gage their worthiness as a formidable competitor in the market place.
Joint Venture Your Way to Extraordinary Sales!
You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble.
Virtual Assistant - Questions Answered
What is a Virtual Assistant?A Virtual Assistant is a person or persons with whom businesses and individuals outsource administrative and technical tasks. Virtual Assistants work from their home office.
Don't be shy; tell your success stories
-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend quite a bit of time building and expanding their networks. These networks can cover a broad spectrum - professional associations, community service, school or alumni networks, virtual communities, athletic groups, neighborhood associations.
Franchising Industry Burdened in Over Regulation
There were only an estimated 1800 active franchisors in this country at the end of 2002, that number down from 6000 in a single decade. It is not hard from this effort to increase regulations to see why.
Pet Grooming Business
Do you like animals? Would you like to work for yourself? Pet grooming could be the career for you.A grooming business is more than just washing dogs.
The most important part of your introduction - your first words
"What do you do?" It just might be one of the most asked questions there is, at least here in America.Are you prepared to answer this question and make a positive impression for your business at various networking (and social) events you attend?How about this one.
Speed Kills on the Web!
I only have to point to the 555 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work.
Retail Customer Opportunities for Pressure Washing Companies
Pressure washing companies must look for customers in the retail industry to make sure they stay busy. Large Box Stores and Grocery Stores are often you best customers in that regard.
Competition in the Mobile Car Wash Industry
We have all seen the mobile washing units cruising our city, usually they are trucks, vans or trailer set ups with a water tank and a pressure washer unit aboard. They market their services with flyers and business cards, however most of their business comes from weekly repeats and referrals.
Challenging the Gospel of Growth -- Must Business Grow to Survive?
A cherished business doctrine is that growth must be a primary business purpose: "grow or perish" is a mostly unquestioned truth. At South Mountain we favor certain kinds of growth, but not expansion for its own sake, which author Edward Abbey described as "the ideology of the cancer cell.
Aircraft Washing Service Operations Manual
Anyone who is serious about washing aircraft as a full time profession should be prepared to write a manual, which will insure proper procedures are followed during the washing process. Each crew team leader and manager should be well versed and trained in washing each type of aircraft.
Effective Customer Interviews Make Life Much Easier!
One of the critical success factors for service-related businesses is our ability to understand a client's needs and requirements. Misunderstandings can lead to loss of repeat business, economic loss, and damage to reputation.
|Home | Site Map | Privacy Statement | More Articles|