|Small Business Guide - Small Business Resources
(Add to Favorites | View All Articles | Resource Directory)
14 big reasons you need a logo and identity system for your business
Why Small Businesses Need Both A Logo And An Identity System
Experts urge small business owners to "brand" their business - to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here's a list of some of the benefits to having a professionally designed logo and marketing package:
Not to look so small - Home-printed business cards with perforated edges, or cards printed with standard designs available through Microsoft software or online business card vendors (like Vistaprint) scream, "Small-time vendor!" to your potential clients - and you'll be similarly compensated.
To increase your chance of getting venture capital or selling a business - If you present a thorough business package, including marketing materials and graphics, your business will look more complete.
To attract more clients - Some clients look for a well-defined company look-and-feel as part of their qualifiers for making a purchasing decision.
To brand yourself - If you're a consultant, you need a logo in order to build an image and a brand that's bigger than just yourself.
To convey that you are established - A logo and professionally printed materials show that you are committed to both your business and to your clients.
To give clients a sense of stability - You may not have been in business "Since 1908", but if you've invested in an identity, you're much less likely to fold in the eyes of your customers. It goes a long way toward building the all-important "trust" factor.
To be more memorable - Forty percent of people better remember what they see better than what they hear or read. So having graphics associated with your business and having consistent graphics on your business materials make you more likely to come to the forefront of potential clients' minds when they have a need for your goods or services.
To explain your company name - If your company name contains a little-known word or an acronym, the logo gives visual clues to its meaning.
To endear your company name to your clients - A difficult-to-pronounce or -remember company name may make it difficult for your clients to hire you. When potential clients have the need for your services, they can't recall who you are! But if you reinforce the name with interesting, compelling graphics, they're more likely to remember that hard-to-recall name, and to pick up the phone and hire you.
To explain an unusual line of business - If your business is nontraditional, or in a hard-to-explain industry, a logo can help to explain exactly what it is that you do.
To show what practices differentiate you from your competition - A well-designed logo can have many subtle meanings, and it can begin to tell the story of how you do business - what special practices make you stand apart from the competition.
To stand out in your field - A well-designed logo and an identity system can put you far above the competition, especially if they are paired with a strong marketing program.
In some industries, a logo is just expected - In the creative services industry, especially, having a logo is an industry standard.
Lastly, do it for yourself! - To show your commitment and for the sense of personal pride it will add to your practice.
These are just some of the benefits of having a professionally designed logo. If your business could use the kind of boost that having a logo provides, then contact us today for a free estimate!
About the Author
Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable - and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit:
Logo design at http://www.elf-design.com
News provided by Yahoo! News and Google News
Lt. Governor on pro-business legislation: 'We're on the cusp of changing our ... - Albuquerque Business First
Pair launch equity crowdfunding platform for small-biz owners - Crain's Detroit Business
Small Business Column: Time for Irish SMEs to take advantage
Judge tells American Express it can't bully small biz - Crain's New York Business
Investors leading surge on small-biz loans - Insurance News Net
Small Biz in a Digital Age: Analytics - Know Your Options - GoLocal Worcester
Small Biz Sentiment Slips In January - Advertising Specialty Institute (press release)
SurePayroll Small Business Scorecard(R): Small Businesses on the Hunt for New Hires
The End -- Fireworks or Fizzle?
Seems as though there are a lot of business closings going around lately. Everywhere I look small businesses -- one on top of another -- are closing their doors.
Solving the Late Paying Customer Blues
Nothing can drive a business down faster than customers who don't pay their bills as agreed. When you sell to customers on credit you are making an agreement with them.
How to Become Successful in the Field of Financial Consultants
Financial Consultants are one of the fastest growing industries today. More and more people are requiring the services of a finance consultant to get out of debt, and/or prepare for educational and retirement expenses.
There Are No Dumb Business Questions, Not!
Q: I'm curious. What is the dumbest business question you've ever been asked? -- Norris W.
How to Start an Office Support Service
Office support services can range from basic data entry to a fully-staffed office handling all the details of a client's business.An office support service company can start very small, offering only a limited selection of services and expanding as you gain the capacity to do so.
Seven indispensible secrets to keep the cash flowing in
Looking for ways to boost your cash flow? As a small business consultant, I make these recommendations to my cash strapped small business clients:1. Shoeboxes are for shoes, not business records.
Employee Monitoring - Business Risks For Employers And How To Avoid Them
E-mail and Internet use are integral parts of the typical worker's daily routine. Because of its speed and overall convenience, e-mail has replaced the interoffice memorandum as the preferred method of communication.
Franchises Must Meet Legal Definition to be an Actual Franchise
All franchises must meet the legal definition of a franchise no matter what they call it before it is an actual franchise. This is the Federal Trade Commissions take on the franchise rule.
Small Business Survival
In today's economic climate, the first priority for the small business entrepreneur is survival. A glance at newspapers, business journals, or cable news channels reveals a succession of corporations striving to stay on top of their game, and often failing, to slow the growth of outsourcing or to show real growth within their market space.
The Types of Skip Trace Accounts
First, we need to define the different kinds of skip trace. There are three basic types of skip trace accounts, they are:The Typo AccountThis account is really not a skip trace account.
What is Business Process Automation?
Business Process Automation or BPA for short. This was a buzzword a few years back with anyone and everyone claiming they were experts in this area.
Increase Sales in Your Home Business With These 10 Simple Ideas
Every home business has the same problem of how to increase sales without a hugely expensive marketing campaign. By utilising the following simple ideas you will be able to do just that.
Sample; Territory Reduction Policy for a Franchise Company
I propose this thought on the subject of Franchisee territory reduction based on performance for a Mobile Business Model. Please read the sample policy below as it explains the reasoning and methodologies considered to extend brand without risking underdeveloped territory.
Top 10 Rules for Small Business Success
1. TargetYou are not all things to all people.
Fire the CEO
If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business.
Questions to Ask as Your Business Grows
Here are some of the questions that you need to ask yourself regarding various areas of the business before you start your growth push. Are you clear on the goals of your business? Are your managers and other staff also up to date with these goals? Does your accountant or other adviser know what you are planning? Have you developed a business plan which brings into play the whole area of growth, which includes the resources that will be required of it? Have you assessed the performance of your marketing and advertising sections and if so, are these adequate? Have you put in strategies to get repeat sales? Are you clear about your competition and what you need to do to win when you start expanding your operations? Are you confident about your current advertising plan, including whether you have identified your target market and also the methods by which you will reach that market? Have you put in place policies for your employees? Do you feel you have loyal and productive staff? Have you put in place strategies for motivating your employees? This could include a system of extra remuneration or some other way of acknowledging their efforts.
But Weve Always Done It This Way
Sacred cows take a long time to die. We get comfortable in the way we do things and lose sight of how they could be improved.
So What? How to Elicit Benefits from Features
"So what?" is a lovely question.It can lead to a punch on the nose if you tactlessly say it to others to challenge their ideas but, when you use it to question your own decisions it has endless uses.
Grants vs. Contracts
Commonly folks have asked me what the technical difference is between a contract and a grant. The difference is not about the dollar value or who the buying entity is nor the kind of work being done.
Don't Quit Before You Get to the City!
We were more than excited. Our women's doubles tennis team had won our division, successfully competed in three rounds of the playoffs and had emerged as finalists in the city competition.
|Home | Site Map | Privacy Statement | More Articles|